Lauren Greenfieldローレン・グリーンフィールド


Kyoto Shimbun B1, Former Printing Plant
10:00 – 17:00|Closed day: Wednesdays(except for 5/2), 5/6

Co-organizer: The Kyoto Shimbun

* The door is closed 30 minutes before.

Admission Free

Mijanou, 18, who was voted Best Physique at Beverly Hills High School, skips class to go to the beach with friends on the annual Senior Beach Day, Santa Monica, California, 1994 Lauren Greenfield/INSTITUTE

Xue Qiwen, 43, in her Shanghai apartment, decorated with furniture from her favorite brand, Versace, 2005 Lauren Greenfield/INSTITUTE

Ilona at home with her daughter, Michelle, 4, Moscow, 2012 Lauren Greenfield/INSTITUTE

Lauren Greenfield (b. 1966, Boston) has explored our growing obsession with wealth in her photography and films since 1992. Traveling her native US and other countries worldwide, she documents our voracious consumer appetites, as everywhere ordinary people aim to emulate the rich and famous they see on TV. From the celebrities who shape our wants, to the luxury brand shoppers chasing the dream, Generation Wealth provides a behind-the-scenes glimpse at the insatiable desires that drive the run after fame and fortune, as well as their consequences.
Lauren Greenfield
Emmy-award-winning photographer/filmmaker, Lauren Greenfield, is considered a preeminent chronicler of youth culture, gender, and consumerism as a result of her monographs (Girl Culture, Fast Forward, THIN), and documentaries (THIN, kids+money, Queen of Versailles). Queen of Versailles opened the 2012 Sundance Film Festival where it won Greenfield the Best Documentary Director Award. Her viral ad #LikeAGirl swept commercial awards, including 14 Cannes Lions, and earned Greenfield the #1 Director/Most Awarded Director by AdAge, the first woman to top this list. Her photographs have appeared in the New York Times Magazine, Time, GQ and The Guardian, and are in many public and private collections. Her latest work, Generation Wealth, was released as a monograph by Phaidon in 2017, and is a travelling exhibition that opened at the Annenberg Space for Photography in Los Angeles and was exhibited at the ICP in N.Y., the Nobel Peace Center in Oslo, and will travel to the Louisiana Museum of Modern Art in Denmark. Greenfield has directed a feature-length documentary, also entitled Generation Wealth that opened the 2018 Sundance Film Festival, screened at the Berlinale and SXSW, and will be released theatrically by Amazon Studios in July, 2018.
Kyoto Shimbun B1, Former Printing Plant
239, Shoshoicho, Ebisugawa-agaru, Karasuma-dori, Nakagyo-ku Kyoto-shi, Kyoto, 604-8577
Subway Karasuma Line “Marutamachi” station. Exit 7

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